Coastal Pump & Equipment
Coastal Pump & Equipment provides equipment rentals, sales, and custom pump solutions for water transfer, dewatering, industrial projects, and other demanding applications.
Location: HQ in Broussard, LA (4 locations across LA & TX)
Website: CoastalPumps.com
Building an Internal Marketing Function to Support Growth
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Working alongside Coastal’s leadership, my role focused on establishing marketing as an ongoing business function and creating stronger alignment between strategy and day-to-day execution. This included supporting the transition to internal ownership, mentoring the new marketing hire, and providing continuity between leadership and external partners.
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Making Marketing Part of the Business
Coastal moved from relying on individual marketing efforts to establishing its first internal marketing function. The transition created greater ownership within the business, with defined priorities, ongoing mentorship, and a more consistent connection between marketing and company goals.Building a More Visible and Useful Brand
A focused messaging strategy gave Coastal a more consistent way to communicate its capabilities, culture, and growth, contributing to increased visibility and followers on LinkedIn. The website also evolved into a more functional business tool, supported by a cohesive brand presence designed to strengthen sales, recruiting, and community involvement.Launching a New Growth Opportunity
Blue Skies Automation was developed as a new vertical focused on practical pump automation and remote field visibility. The launch strategy brought together positioning, brand development, website planning, and partner coordination to move the concept from an early idea toward the market. -
A marketing leadership and visibility strategy designed to strengthen Coastal’s internal capabilities, expand its market presence, and help launch a new automation services vertical.
“Ali Chapman is My Marketing girl! She helps the Coastal Pump & Equipment TEAM and our amazing Marketing Specialist! 🤗💪💯🔥
— Joe, VP at Coastal Pump & EquipmentRelated Services
Role Clarity & Mentorship supported the creation and onboarding of Coastal’s first internal marketing role, while Marketing Agency Oversight provided continuity during the transition from outside support. A Marketing Roadmap, Brand & Messaging Clarity, and Website & Digital Presence then guided the company’s visibility efforts and the launch of Blue Skies Automation.