Role Clarity & Mentorship
Best for growing teams needing structure and support
As teams grow, marketing responsibilities can become unclear. This service is designed for businesses that need help defining roles, establishing ownership, and building confidence within their marketing team through ongoing guidance and mentorship.
The Work
Clarifying who owns what, how decisions are made, and where marketing efforts should be focused. It includes defining roles and responsibilities, establishing priorities, and providing ongoing guidance so teams know how to move forward without second guessing.
The Outcome
Marketing efforts feel coordinated instead of scattered, decisions are easier to make, and leadership regains time and confidence. With clearer ownership and mentorship in place, marketing becomes more consistent, intentional, and easier to sustain.
Who This Is For…
Ownership is unclear
Growth has outpaced structure
No defined marketing strategy
Budget is uncertain
No internal subject matter expert
Marketing is fully outsourced
Execution without clear direction
Decisions are reactive
Mentorship gives businesses time back during a stage of growth where marketing decisions carry real weight. Instead of leadership trying to figure everything out alone or worrying about hiring the wrong role, there is experienced guidance helping shape direction, ownership, and expectations from the start.
This often shows up as:
Helping define the right marketing role before a hire is made
Supporting onboarding so new hires are not starting from scratch
Transferring responsibilities off leadership without losing momentum
Providing ongoing guidance so marketing stays aligned and focused
The result is less trial and error, faster ramp up, and a marketing function that feels supported and intentional rather than reactive.