Secure Shredding & E-Recycling
Secure Shredding & E-Recycling provides certified document destruction, hard drive destruction, and electronics recycling services for businesses across the Southeast. Its services help organizations protect sensitive information, maintain compliance, and responsibly manage outdated technology.
Location: HQ in Baton Rouge, LA (serving across the Southeast)
Website: SecureShreddingERecycling.com
Evolving the Brand and Building Scalable Visibility
A rebrand and digital growth strategy designed to better represent SSER’s expanding services, strengthen internal marketing, and create more consistent visibility across its growing territories.
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Working alongside Secure’s leadership and Digital Marketing Manager, my role focuses on connecting day-to-day marketing with the company’s broader growth priorities. I serve as a mentor and strategic thought partner, provide continuity through agency transitions, and help keep internal efforts and external partners moving in the same direction.
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Evolving the Brand for Growth
The transition from Secure Shredding & Recycling to Secure Shredding & E-Recycling created a brand that better represents the company’s expanding services and future direction. It also provided an opportunity to strengthen its messaging, reassess agency support, and build a more cohesive market presence.Strengthening Internal Marketing Leadership
Ongoing mentorship and strategic support give the Digital Marketing Manager a stronger framework for setting priorities and making day-to-day decisions. This connects messaging, customer communication, campaign planning, and website improvements to the company’s larger goals.Creating Scalable Digital Visibility
As Secure continues to grow across multiple territories, its digital strategy is shifting toward a more repeatable local presence. A scalable location page framework, supported by a SEO and GEO strategy was designed to improve visibility in traditional search and AI-generated results across each market. -
Logo Design
Kevin France, Kevin France DesignSEO/GEO Strategy
Galactic Fed
Related Services
The rebrand was grounded in Brand & Messaging Clarity, while Role Clarity & Mentorship helped strengthen internal marketing leadership. Marketing Agency Oversight and Website & Digital Presence kept agency support, location strategy, and SEO efforts aligned with Secure’s continued expansion.