When you’re building a business and doing most of it yourself, marketing can feel like another full-time job. I help you decide what to prioritize, where to invest your time and money, and what can wait.
— For New Businesses —
Know Where To Start
Where I Can Help
Priorities & Planning
Turn a running list of ideas into a manageable plan. Together, we’ll identify what needs attention first, what fits your budget, and how to tell whether your efforts are working.
Customers & Channels
Move beyond assumptions about who will buy and where to reach them. Define your priority customers, sharpen your message, and focus on channels you can realistically maintain.
Tools & Simple Systems
Choose free or affordable tools that fit your business. Identify opportunities to simplify scheduling, organize leads, and automate routine follow-up so fewer things depend on you remembering everything.
Marketing experience grounded in the realities of building a business.
My experience as Growth Director at hampr gave me firsthand insight into the realities of marketing at a startup: competing priorities, limited resources, and the need to learn and adapt quickly.
Through my partnership with the Louisiana SBDC, I also work with small business owners of all shapes and sizes, across industries and stages of growth. I bring that perspective to my client work, helping you build an approach that fits your business and what you can realistically take on.
A three-part virtual training series for new small business owners. Build a practical foundation by understanding your customers, choosing where to focus, and making your business easier to find online.
Making Sense of Marketing
Session 1: Understand Your Customer
Identify your priority customers, learn what influences their decisions, and understand the steps they take before choosing a business.
Session 2: Choose the Right Marketing Channels
Evaluate channels based on your customers, goals, and resources. Decide where to invest your effort and what to measure along the way.
Session 3: Help Customers Find You Online
Learn the basics of SEO, AI search visibility, website content, and Google Business Profile so customers can find, understand, and trust your business.
Put what you learn into practice.
Explore worksheets and training materials for each session to help you apply the concepts to your business.
Start with practical advice you can put to work:
A little guidance goes a long way.
Want help deciding what comes first?
Tell me where you are in building your business and what feels hardest to figure out. We’ll talk through what kind of support makes sense.