Electronics Value Recovery
Electronics Value Recovery provides a reuse-first approach that extends equipment life, protects sensitive data, and recovers value from surplus and end-of-life IT equipment.
Location: HQ in Baltimore, MD (nationwide service)
Website: ElectronicsValueRecovery.com
Turning a Complex Business Model Into a Stronger Market Story
An audience, messaging, and website strategy designed to communicate EVR’s secure, reuse-first approach, demonstrate its value beyond recycling, and support growth with channel partners and direct customers.
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Working alongside EVR leadership, my role focuses on translating a complex business model into a clearer market position and more purposeful customer experience. I serve as a strategic marketing partner, aligning the company’s audiences, messaging, website strategy, and external partners around its growth priorities.
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Clarifying EVR’s Market Position
EVR’s reuse-first model was organized into a clearer story built around its distinct audiences, service options, and value beyond traditional electronics recycling. The positioning places greater emphasis on data security, documentation, responsible reuse, and recovering the highest possible value from equipment.Creating a More Purposeful Digital Experience
The website strategy simplifies technical information and creates clearer pathways based on what different customers need. Services, certifications, logistics, and frequently asked questions work together to build trust and guide visitors toward the right next step.Supporting Partner-Led Growth
A more focused channel partner strategy gives EVR a stronger framework for communicating its service options and partnership value. Dedicated messaging, content, and sales support are designed to help current and prospective partners understand how EVR can strengthen the services they provide to their own customers. -
Marketing Support
Dennis Rothouse, Menlo Marketing
A Marketing Audit & Review helped uncover gaps across EVR’s audiences, messaging, and customer experience, while Brand & Messaging Clarity organized its reuse-first model into a stronger market story. Website & Digital Presence created clearer customer pathways, with Marketing Agency Oversight keeping development and marketing partners connected to the strategy.
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