Understanding Your Customer
KNOW YOUR CUSTOMER
Good marketing starts with understanding who you’re trying to reach. Identify your priority customers, what matters to them, and how they decide to buy.
Who is most likely to need what you offer.
What influences their buying decision.
How they discover, compare and choose a business
What you’ll learn
PRESENTATION · PDF
Get to know your customer
Work through practical examples, then apply what you learn with the materials below.
TRAINING MATERIAL
Identifying Your Priority Customer
Compare potential customer groups and choose where to focus your marketing first, based on their needs, readiness to buy, and fit with your business.
TRAINING MATERIAL
Customer Persona Worksheet
Build a profile of your priority customer, including what influences their decisions, where they look for help, and what your marketing should address.