The Unconventional Dietitians provides personalized nutrition support that combines science, functional testing, and the realities of everyday life. The practice helps adults better understand their bodies, improve their relationship with food, and make sustainable changes without relying on traditional diet culture.
The Unconventional Dietitians
Location: HQ in Lafayette, LA (telehealth available)
Website: TheUnconventionalDietitians.com
Creating Greater Focus for Sustainable Growth
A marketing audit and ongoing strategy designed to establish priorities, strengthen the practice’s digital presence, and make better use of the people and resources already supporting the business.
-
Working alongside the founder, my role focuses on connecting marketing decisions to the broader goals and capacity of the practice. I serve as a strategic thought partner, helping establish priorities, guide ongoing initiatives, and create a more focused framework for the founder and virtual assistant to move the work forward.
-
Identifying the Right Marketing Priorities
A comprehensive marketing audit evaluated the practice’s positioning, messaging, website, search presence, content, and customer journey. The findings helped identify where attention would have the greatest impact, establish realistic priorities, and define how the virtual assistant could be better utilized to support ongoing execution.Creating a Stronger Digital Foundation
The website and messaging strategy were refined to make the practice’s approach, services, and next steps easier to understand. Improvements to the customer journey, calls to action, search presence, and educational content created a more useful foundation for attracting and converting prospective clients.Expanding Authority and Visibility
Content, LinkedIn, speaking opportunities, provider outreach, and community relationships were brought together under a more intentional visibility strategy. This allows the practice to build awareness, strengthen professional referrals, and reach new audiences without relying on disconnected marketing activities.
Related Services
A Marketing Audit & Review identified the practice’s most important priorities and opportunities to better utilize its virtual assistant, while creating a stronger framework for ongoing execution. A Marketing Roadmap and Website & Digital Presence continue to guide improvements to its messaging, content, visibility, and prospective-client experience.