Above the Limit
Above the Limit helps students and families plan for and achieve their academic goals through tutoring, ACT preparation, college and career planning, and educational workshops.
Location: HQ in Lafayette, LA (newly expanded into Lake Charles, LA)
Website: AboveTheLimit.org
Building a More Measurable Marketing Foundation
A marketing audit and ongoing strategy designed to strengthen the customer journey, improve performance tracking, and align Above the Limit’s marketing and operational systems with its continued growth.
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Working alongside the founder, my role focuses on turning marketing insights into practical priorities that fit the organization’s resources and goals. I provide strategic guidance across messaging, website improvements, analytics, internal systems, and campaign planning while helping keep implementation focused and manageable.
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Identifying the Right Priorities
A comprehensive marketing audit evaluated the website, messaging, search visibility, analytics, social media, enrollment process, and internal systems. The findings provided a focused roadmap for strengthening what was already working and addressing the gaps limiting visibility, measurement, and growth.Building Systems That Support Growth
The audit identified a need for better performance tracking and a student management platform that could support the organization’s expanding programs and locations. This led to the transition from TutorBird to Oasis Online, creating a stronger foundation for registration, family communication, administrative efficiency, and future growth.Strengthening the Path to Enrollment
Website and messaging recommendations focused on making programs easier to understand, elevating student results, improving calls to action, and creating a smoother transition from interest to registration. Location-specific visibility and seasonal marketing priorities also support more intentional growth across Lafayette and Lake Charles.
Related Services
A Marketing Audit & Review revealed gaps across Above the Limit’s messaging, analytics, enrollment experience, and internal systems. A Marketing Roadmap prioritized the next steps, while Website & Digital Presence guided website improvements through the platform transition.