Doug Ashy
Doug Ashy is a third-generation, locally owned building materials supplier serving professional contractors and homeowners across Louisiana. Founded in 1960, the company offers building materials, design support, equipment rentals, jobsite delivery, and specialized services through nine locations.
Location: HQ in Lafayette, LA (9 locations)
Website: DougAshy.com
Turning Marketing Into a Growth Function
After years of relying primarily on outside agency support, Doug Ashy was ready to build stronger internal marketing leadership and connect its marketing investment more directly to business growth.
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I work closely with Doug Ashy’s leadership and serve as a strategic partner and mentor to the Marketing Director. I develop the broader marketing strategy, help translate business priorities into actionable plans, and step in as a second set of hands to keep important initiatives moving forward.
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Marketing Leadership and Structure
Partnered with leadership to shape a stronger internal marketing function, including hiring and mentoring a Marketing Director and establishing a more consistent approach to planning, prioritization, and execution.Strategy and Investment
Helped guide a more intentional approach to marketing spend, performance tracking, co-op funding, sponsorships, advertising, and local campaigns.Brand and Digital Transformation
Provided strategic direction for the brand refresh, phased logo rollout, and website rebuild, helping ensure each initiative supported the broader goals of the business. -
This anniversary video celebrates the people, customers, employees, and communities who have been part of the Doug Ashy story over the past 65 years.
Doug Ashy's work touches almost everything I do. Together, we set the marketing roadmap, strengthened their website and digital presence, brought clarity to the marketing role within the team, and I helped leadership get more from their agency partners.
Related Services
When to Keep Your Marketing Agency vs. Bring It In-House: A Practical Transition Plan explains how businesses can build internal marketing ownership while continuing to use agencies where specialized support makes sense.
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